In recent years a number of investigators have developed the view that those supposedly irrational choices that people make merely reflect the fact that their brains are guided by the mathematical principles of quantum physics.
Quantum cognition has proved to be able to account for puzzling behavioral phenomena that are found in studies of a variety of human judgments and decisions.
Human judgments “are often not simply read out from memory, but rather, they are constructed from the cognitive state for the question at hand.” Consequently drawing a conclusion about one question alters the context, disturbing the cognitive system just as a quantum measurement disturbs an electron. Such disturbances will influence the answer to the next question, so that “human judgments do not always obey the commutative rule of Boolean logic.”
Quantum cognition has proved to be able to account for puzzling behavioral phenomena that are found in studies of a variety of human judgments and decisions.
Human judgments “are often not simply read out from memory, but rather, they are constructed from the cognitive state for the question at hand.” Consequently drawing a conclusion about one question alters the context, disturbing the cognitive system just as a quantum measurement disturbs an electron. Such disturbances will influence the answer to the next question, so that “human judgments do not always obey the commutative rule of Boolean logic.”
Source: Quantum math makes human irrationality more sensible