Alliance Bernstein’s research shows that poorer people were generally more hopeful than the middle class about new opportunities and keen to seek better education in order to pull their families out of poverty.
Forty-something, middle income professionals frequently expressed concern about the employment market. And poorer people were typically much more upbeat about their prospects for growth. The optimism tends to reflect the scale of improvement in their lives in recent years—which has often been more pronounced for lower income households.
Is reaching lower income consumers — who have demanding tastes for quality goods at a fair price — the key to success?
Source: Beyond the Emerging Middle Class