Not only can a small company be the best, but it has to be the best to stand a good chance of thriving in today’s competitive world. Then, once it reaches the top spot, it has to strive to do better every day, to ensure customers buy its products or services. A business’ key asset, where size brings no benefit, is its people.
Smaller players can build their global presence by using social media and word-of-mouth to promote their services without spending a lot of money. This has helped smaller players to punch above their weight.
Biggest does not mean best, and it never has.
Read more from RICHARD BRANSON here: Biggest does not mean best – livemint.com.